5 HR management trends for 2024

Find out more about the main HR trends for the coming year and prepare your company to attract and retain top talent

Human resources management is constantly evolving to meet the demands of a dynamic work environment that has undergone intense transformations in recent years.

In this environment where so much has changed already, what is left for us to expect in 2024? The trends reflect a combination of technological advances and a human-centered approach, building on what companies have already been experiencing in recent years.

"Organizations that are attentive to market demands and people's expectations will be better prepared to attract and retain top talent," says Marcelo Leite, HR manager at Domingues e Pinho Contadores.

Here are five HR management trends for next year:

1. Diversity, equity and inclusion

These topics will remain crucial for organizations. In 2024, companies will be required to put measures in place towards establishing or solidifying a truly diverse, equitable, and inclusive work environment.

Firstly, companies must comply with the provisions set out by the labor legislation in such matters. For instance, there are legal requirements for the inclusion of individuals with disabilities, obligations concerning equal pay for men and women and many other impositions.

It falls on HR to tailor recruitment strategies with a focus on diversity and inclusion, and to design internal programs dedicated to promoting equal opportunities. Additionally, this department is expected to contribute to fostering a culture that values and respects personal and collective differences.

2. Mental health

Mental health and well-being in the workplace is a topic that has gained significant attention in recent years and has remained in the spotlight. Promoting a healthy environment is essential to boost productivity and ensure employee satisfaction.

For this reason, measures that foster work-life balance along with efforts that include psychological support services, wellness-oriented benefits and flexible working hours continue to hold great importance.

3. Talent valuation

The appreciation of the company’s team is also a key strategy. Prioritizing the development and internal mobility of employees by providing opportunities for continuous growth and learning is an excellent approach.

Thus, talent retention policies, such as career pathing, training sessions, and mentorship programs for the development of specific skills, are efforts that should be part of your HR's planning for the coming year.

Read more: Training and Development: how to foster team engagement with this strategy

4. Digital transformation and new technology

A transformação digital permanece como forte tendência, acompanhando o que ocorre em nível global, em todas as áreas de negócio.

Digital transformation continues to be a prominent trend, in line with global developments that have been taking place across all business sectors.

In HR, process automation is becoming more seamlessly integrated into daily operations, streamlining routine tasks within the department.

Furthermore, technology helps in the creation of realistic and tailor-made content to enhance productivity, creativity, and the overall employee experience, with AI playing a pivotal role in this process.

5. Use of data

The utilization of data for making strategic decisions will remain fundamental in 2024. Advanced analytical tools can assist in evaluating individual and collective performance, pinpointing opportunities for improvement in people management.

Information analysis can aid in the identification of hiring demands, skills gaps and development needs, playing a crucial role in shaping data-driven HR strategies.

Integrated HR management support

DPC has a team specialized in HR processes that designs tailored solutions for recruitment and selection, training programs, job assessment, screening, onboarding, corporate climate improvement and engagement and others.

You can rely on our support to ensure that your people management is carried out in a proper and effective manner. Reach out to us at: dpc@dpc.com.br.

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Further reading: Recruitment and Selection Challenges: 5 tips for attracting top talent